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I think this summer will be the tipping point for iPads. Why do I say that? Well, for a number of reasons.
First, over Easter weekend, a number of friends and family members were considering buying iPads and asked me for my opinion regarding specs, etc. These are people who are not particularly techie. To me, the fact that so many people unrelated to one another and from different walks of life were simultaneously researching and buying iPads—just a few months after the iPad 2 was released—is a definite sign that iPads are beginning to have mass appeal.
Another reason I think we’re reaching the tipping point for iPads—lots of famous people are getting them—from the President of the United States and the Queen of England, to celebrities like Kate Hudson to Justice Scalia. And all sorts of institutions are using them, from law firms and hospitals to preschools to grade schools, high schools, colleges and law schools. Soon the iPad will be ubiquitous in every setting.
They’re already showing up quite frequently in all of the places I predicted they would just over a year ago: in airports, on trains and at coffee shops. That’s because iPads are supplanting the use of other devices in those settings—smart phones, eReaders and laptops. In fact, based on a recent Nielsen study, some are asserting that, based on recent sales figures, iPads are replacing those devices.
As I’ve often said in the past, I don’t think that iPads will replace those devices in all settings—in the business setting, laptops and desktops aren’t going anywhere anytime soon. Instead, iPads fill a niche that many weren’t aware of until they got their hands on one. iPads are the perfect device for content consumption—and content creation, in a pinch.
Whether iPads will rule the tablet computer market down the road remains to be seen. I think that Android-based tablets, like Android-based phones, will ultimately take at least half of the market share. But, for now, iPad sales have eclipsed the sales of all other tablet combined.
Either way, tablet computers, led by the iPad, are about to reach a tipping point. Come fall, I think that my prediction will have come to pass and it will be evident that tablet computers are undoubtedly the next stage of computing for the everyday consumer.
What do you think? Let me know at the Legal iPad Facebook page.
This week’s Daily Record column is entitled “2012: The year of the mobile lawyer?”
Like it or not, we are now living in a mobile world, made possible in large part due to rapid advances in mobile and cloud technologies. The effect of these tools on the legal profession is becoming increasingly apparent, especially as these technologies improve and the prices drop, making mobile devices more accessible and more affordable than ever before.
Proof that the legal profession is embracing mobile tools can be found in the results of the American Bar Association’s 2012 Legal Tech Survey. According to the survey, laptop use increased significantly, with 38 percent of lawyers reporting that they switched from desktops to laptops as their primary computer of choice. And, a whopping 89 percent of lawyers reported using smart phones in 2012. Finally, over the past year, the number of lawyers using tablets more than doubled.
When it comes to smartphones, BlackBerry, once the preferred mobile device for lawyers, fell out of favor dropping from 46 percent of smart phone users in 2011 to just 31 percent this year. Meanwhile, the number of lawyers using iPhones went up in 2012, with that number increasing from 31 percent in 2011 to 44 percent in 2012. The number of lawyers using Android phones was the smallest, with Android use increasing only 1 percentage point in 2012, from 15 to 16 percent.
Tablet use was also on the rise in 2012. The iPad was released in the United States less than three years ago in April 2010. Since that time, lawyers have quickly acclimated to tablet use and the number of lawyers using tablets has risen dramatically every year. For example, according to the ABA’s survey, in 2011, 15 percent of lawyers reported using tablets for law-related tasks, but in 2012, that number increased to 33 percent.
Not surprisingly, as lawyers’ use of mobile tools increased, so too did lawyers’ use of mobile apps. One of the most popular types of apps used by lawyers are PDF annotations tools, which facilitate the storage and organization of PDFs and also allow the user to fill out PDF forms and annotate PDF documents by striking text, adding text, highlighting text and more. Some of the most-used PDF annotation apps for iPads include PDF Expert (my preferred app), Good Reader and iAnnotate.
And, of course, with the rise in the number of lawyers using mobile devices, the number of apps developed specifically for lawyers has increased rapidly, with new ones being rolled out all the time. These apps aid lawyers at every stage of the litigation process, including legal research, depositions, jury selection and trial presentation. The list of iPad apps for lawyer includes, but is not limited to: TranscriptPad, TrialPad, JuryStar, ExhibitView, Jury Duty, Mobile Transcript, The Deponent App, Exhibit A, iJuror, iPleading, iJury, iTestimony, MobiLit, JuryPad, TouchTax, FastCase and LawStack.
So, it seems that lawyers and mobile commuting were made for each other. Although traditionally the legal profession has sometimes been hesitant to embrace new technologies, mobile computing appears to be an exception to this pattern. Lawyers understand that mobile technologies make their jobs easier and provide a level of convenience and flexibility never before seen, while simultaneously offering innovative and affordable ways to better serve their clients. And, at the end of the day, isn’t that what lawyering is all about?
Nicole Black is a Rochester, New York attorney and Director of Business Development and Community Relations at MyCase, an intuitive cloud-based law practice management platform for the modern law firm. She is also a GigaOM Pro Analyst and is the author of the ABA book Cloud Computing for Lawyers, co-authors the ABA book Social Media for Lawyers: the Next Frontier, and co-authors Criminal Law in New York, a West-Thomson treatise. She is the founder of lawtechTalk.com and speaks regularly at conferences regarding the intersection of law and technology. She publishes four legal blogs and can be reached at email@example.com.